Mayur Kairamkonda

Every month I spend time studying a company that has built a strong reputation by educating its market. I'm not looking for clever marketing campaigns or creative advertising. I'm looking for something much more valuable. I'm trying to understand why buyers trust some companies before they ever speak with sales. This month I chose Notion. At first glance, it looks like another software company competing in a crowded productivity market. There are plenty of alternatives available. Microsoft...

Today most B2B buying decisions start long before a conversation with sales. Buyers research independently. They read articles, ask AI tools questions, review vendor websites, and compare options internally with their colleagues. By the time they speak with a vendor, much of the evaluation has already happened. This shift has changed how companies should think about prospecting and marketing. If buyers are learning and comparing vendors before contacting anyone, the question becomes: How do...

Canva doesn’t push upgrades first. They teach outcomes first. Their Design School shows people how to: Build brand kits Create marketing funnels Design presentations Improve social engagement Here’s the practical part: the product is embedded in the education. While learning “How to create high-converting social posts,” the user is already using Canva templates. The learning experience reduces friction because: The tool feels intuitive The outcome is clear The user gains confidence Confidence...